Friday, November 12, 2004

the morass of the mall

It is difficult enough to pick out and try on a pair of blue jeans, but even more difficult when "Frosty the Snowman" is playing in the mall, "I'll Be Home For Christmas" is playing inside the store and the sales clerk is whistling "Jingle Bells." As an act of musical rebellion, I whistled "We Gather Together To Ask the Lord's Blessing" the only Thanksgiving song I know.

Lots of people complain (and blog) about the early arrival of Christmas promotions, yet every year it happens. I conclude that it happens because it is an effective sales technique. I wonder what would happen if a new technique was attempted. It was a mistake to mention this to the clerk who rang up my purchase.

Speaking of which, I again understand that if you are selling an impulse purchase product from one of the little booths, you need to pester folks into being impulsive. If I have already told you "no" twice and am walking away from you, chasing after me is probably not an effective sales tactic and does not suggest positive things about your morals or your values. It is even less effective if you use a foreign accent in accosting me, and then reassume a Kentucky drawl when chatting with the person in the booth next to you.

I understand the desire to purchase calendars with pictures of Yorkies or ferrets. In this pattern, swimsuit models and Star Trek ships also make sense. I suppose I have to lump Paris Hilton calendars in with this category, though I wish I didn't. I was not prepared for the "Ronnie Reagan pin-ups" calendar next to Ms Hilton. Reagan with Gorbachev, sure, or taking the oath of office - well, OK, maybe it's just me who would prefer that kind of Reagan calendar.

A gold star to the Santa on duty for giving out candy canes to the seniors doing laps around the mall when his handlers weren't looking.

Chapter should be in the hands of my advisor (may his good health continue) any minute now.

Words Written: zero
Lessons Graded: eighteen


Swankette said...

Several years ago (mid-90's if memory serves) Nordstroms would now allow the early onset of Christmas, and held it all off until the day after Thanksgiving as is appropriate.

I rewarded them by doing as much of my Christmas shopping as I was able to that year.

If other stores tried the same they might be pleasantly surprised. Or maybe you and I are the only ones who care.

Anonymous said...

Your lucky! Christmas on the shops starts in September here in the UK. Of course we don't have Thanksgiving (or Halloween really) to keep it at bay so as soon as summer is over - it's Christmas in retail land. lol

Anonymous said...

Of course, I meant "you're" where I typed "your". lol